This tool is intended for individual use only. Publication Date: April 25, 2012 In this single-player simulation, you can define and execute a business-to-business marketing strategy at a manufacturer for motors used in medical devices. Customers are divided into market segments based on their requirements for two key motor performance features and price. You must analyze each market segment and decide which new customers you want to acquire while also considering the loyal customers you must retain. A successful go-to-market strategy requires careful consideration of a variety of interdependent factors. You set a list price and then set discounts for each large market segment and for a segment of small customers who purchase through distributors. You allocate sales and marketing resources for each targeted segment including setting the level of spending on marketing communications and market research.

You can listen to customer feedback through dynamic video interviews and gain important insights into the effectiveness of their marketing strategies. Ultimately you must achieve a sustainable revenue stream to maximize cumulative profit for the company. Six month single user license. When you place your first order on HBR.org and enter your credit card information and shipping address, 'Speed-Pay' ordering is enabled. 'Speed-Pay' is a service that saves the credit card details from your most recent purchase and allows you to re-use that card for future purchases. If you click the Speed-Pay button on any product detail page, your order will be charged to the most recent credit card information attached to your account and shipped (if applicable) to the last address we have on file for you.

Business Strategy Game - This video tutorials is an in-depth look and tips and strategies regarding the McGraw HIll Business Strategy Game ( BSG ). GLO BUS Simulation. How to win the BSG Game.

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